While working at Seventy Agency, one of my most recurring clients had to be NIBE, a Swedish indoors-climate company.
It might sound dull, but in reality their research and develop teams go to great lengths to create solutions that provide their clients with more comfortable indoor spaces, using greener and smarter solutions. So, not exactly what every tech reviewer wants make an unboxing of, but hats off to all the hard work and engineering that goes into having it cozy at home.
The brief was: To reveal their newest product, being technology and product-design the factors they really wanted to highlight.
So we decided to start from complete dark, having just a minimal light source slowly revealing the product and it's features building up to a total shot of the product.
We were a team of 3, including an Arnold freelance expert, with the occasional extra set of hands here and there, at the end we created 4 different animations aimed to different audiences with a slight change in the messaging and then adapted everything to 4 different languages.
The client liked the result so much that further adaptations made their way as pre-rolls in movie theaters and industry fairs.
My role in this project was as a conceptualist, animator and director.
